A Look at Consumer Trends Driving the Better-for-you Category (Snackfood & Wholesale Bakery)
Romy Schafer When it comes to food trends, consumer interest in better-for-you products continues to grow. The desire to improve their overall health and well-being is prompting many Americans to be more selective when it comes to the foods they buy and eat, including baked goods and snacks. Instead of automatically placing a familiar product into their shopping cart, consumers are now scrutinizing its label for unpronounceable ingredients, artificial flavors and colors, GMOs and high levels of sweeteners and sodium. Clean and nutritious “When we look back at the past five to 10 years, it’s difficult to think of any…