The recent humanization trend in pet care is one of the primary market trends driving a plethora of new companion pet products. In the past, pets served to protect the house and farm, eliminate predators and rodents and haul heavy loads. Today, pets are not only part of the family, but in some instances, these furry beings are people’s children. In response to the exploding pet care market, Fiberstar, Inc. launched Citri-Fi 150 natural citrus fiber to improve the texture, enhance nutrition and provide cost savings in pet food and treats.
“We are pleased to launch the Citri-Fi 150 citrus fiber. This natural ingredient rounds out our portfolio of offerings,” says John Haen, CEO and president of Fiberstar, Inc. “We not only offer our flagship Citri-Fi to the food and beverage industry, but now, also to the pet food and treat segment.”
Citri-Fi is sustainably produced from byproduct of the citrus fruit. The patented technology is a mechanical process which is free from chemicals and opens up the fiber to provide high water holding capacity and emulsification properties. Citri-Fi 150 offers a multitude of benefits in various pet treats. In injection molded bones, this natural fiber aids in flowability and mold release as well as adds strength to extend chew times. In semi-moist treats, this natural fiber binds the water to improve the meat-like texture in addition to minimizing crumb. Other benefits include moisture retention, reduced stickiness and texturizing.
“Citri-Fi 150 offers pet food and treat manufacturers a cost effective, functional fiber which is unique versus lower functioning fibers on the market,” Haen said. “Our patented technology and manufacturing process gives us the flexibility to create new products for new growing markets like companion pet.”
The same functionalities and cost savings that Citri-Fi 150 provides pet food and treats benefits certain applications within the meat and bakery categories. This includes extending meat while maintaining texture and quality. Within baked goods, the Citri-Fi binds water to improve freshness over shelf life.
Citri-Fi 150 is grain-free, non-GMO, allergen-free and made in the USA. This plant-based ingredient contributes fiber and can be labeled as citrus fiber, dried citrus pulp or citrus flour which resonate well in the natural human and companion pet food markets.