Ultra-processed Foods: A Shift to Natural
The latest buzz puts ultra-processed foods in the spotlight. How can product developers create more natural foods with cleaner labels? One solution points to citrus fiber. This upcycled ingredient provides water-holding and emulsion stability which improves the texture, stability and nutrition of a variety of food and beverages in addition to cleaning up the food labels.
Walk the grocery store aisle and notice the kaleidoscope of colors lining the shelves. Those colors represent different food or beverage brands luring you in. Call it what you want, designer foods, industrial foods or factory processed foods. However, the buzzword circulating today points to ultra-processed foods which when shortened to UPFs rolls off the tongue easier. The current consumer barometer for these UPFs dropped. Thanks to a convergence of shifting dietary guidelines, GLP-1 diets and a growing demand for clean label, consumers are scrutinizing food labeling more than ever. But what is an ultra-processed food and why are UPFs under the watch glass today?
What is an Ultra-Processed Food?
No legal definition exists for ultra-processed foods. However, guidelines do exist. Some circles view UPFs as foods produced on mass scale which contain additives and/or cheap ingredients that are absent from a traditional kitchen pantry. UPF labels tend to list between five to 50 food ingredients. And these industrial formulations contain ingredients like emulsifiers, thickeners, gums, flavorings, coloring agents, modified sugars and sweeteners, industrial oils and fats.
UPFs come with pros and cons. On a positive note, their formulation allows for a long shelf-life so they can be shipped globally without spoiling or staling. Another upside is the convenience factor. Consumers can spend less time in the kitchen cooking which is a game changer for families or chef wannabes.
On the flip side, UPFs are scientifically designed to taste so good! They contain the perfect high levels of sugar, salt and fat the body craves. As a result, self control is difficult which leads to overeating, weight gain and other diseases. At the same time, they provide little satiety due to the lack of dietary fiber. Many nutritionists claim that UPFs contain empty calories. In other words, they lack whole foods that typically contain dietary fiber, healthy oils and natural sources of vitamins and nutrients. Because ultra-processed foods do not use clean label ingredients and lack all-natural nutrition, consumers tend to think twice before tossing them in the cart.
Product Developers Quandary: UPF or Natural Food?
How do formulators improve foods to minimize UPF status? First off, how do product developers replace chemical emulsifiers and stabilizers but still maintain quality? Natural emulsion stabilizers or clean label food texturants do exist. For example, one overlooked upcycled ingredient with dual functionality is citrus fiber. Citri-Fi® citrus fiber provides high water-holding and emulsion stability in a variety of food and beverages. In many cases, citrus fiber can replace additives like modified food starches, emulsifiers and/or food gums while maintaining texture and stability.
But can clean-label alternatives withstand industrial machinery used to make UPFs? This depends on the clean label ingredient and the process. For instance, Citri-Fi citrus fiber can be used in variety of industrial processes in place of ingredients like starches and emulsifiers. Because citrus fiber needs hydration to become fully functional, there may be some recommended modifications to the food processing. However, in the end, citrus fiber's natural benefits pleasantly surprise product developers.
Is Citrus Fiber Considered Ultra-processed?
Citrus fiber is not ultra-processed. However, not all citrus fibers are created the same. Citri-Fi citrus fiber is produced from byproduct of the citrus juicing industry. This upcycled ingredient uses a chemical-free process which opens up the fiber to create high surface area. This expanded area allows water and oil to bind. Other citrus fibers originate from byproducts of the pectin extraction process which may use chemicals or solvents. And because of the gentle Citri-Fi process, the citrus fiber contains intact native pectin which aids in high functionality. Labeling options include citrus fiber, dried citrus pulp or citrus flour which all resonate well in the clean label and natural markets.
Due to the high functionality, Citri-Fi may be used to replace a variety of additives to clean up labels. The other power of citrus fiber improves the nutritional profile of foods. For example, citrus fiber is a plant-based fat replacer which helps in reducing fat content in baked goods and dairy-based products. This upcycled citrus peel fiber also can replace additives like phosphates in processed meats, gellan gum in plant milks and modified starches in sauces to improve the labeling. A strategy like this can possibly make food less ultra-processed and closer to minimally processed or natural. For example, product developers can create more natural products using citrus fiber and confirm it with rating systems like Yuka or Nutri-Score.
In addition to being an eco-friendly and circular economy ingredient, citrus fiber is highly efficient. At low usage levels (<1%), this natural food ingredient delivers the dual functionality. Many food ingredients need to be used at much higher levels to achieve the same functionality. Due to the low usage levels, depending on the food application, citrus fiber provides significant cost-in-use savings.
Other Natural Benefits of Citrus Fiber
Citri-Fi not only provides functional benefits, but it also contributes dietary fiber. Though the low usage level cannot make standalone fiber claims, Citri-Fi can be used with other dietary fibers to make a claim. This citrus fiber is non-GMO project certified and now Fiberstar offers a certified organic citrus fiber line - Citri-Fi 400 series. Other benefits include e-number free which Europe prefers, gluten-free and allergen-free.
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